Help Protect Culinary Heritage
Traditional food cultures are disappearing. Add your name to support communities, farmers, and makers keeping local heritage alive.
Take Action Today
Every signature helps show that culinary heritage matters. Add your name, share the message, and help protect the foods and traditions that make each place unique.
Culinary Heritage is Under Pressure
When We Lose a Taste of Place, We Lose a Piece of Ourselves
Around the world, food traditions shaped by history, geography, and community are quietly disappearing.
Globalized food systems reward sameness. Tourism often concentrates attention on a few places while overlooking many others.
The people who carry culinary knowledge like farmers, fishers, makers, cooks, and artisans, are too often invisible.
When culinary heritage disappears, more than recipes are lost. Identity, livelihoods, and cultural memory are lost with it.
Every community has its own Martha Lou's Kitchen, Panificio Arrigoni or Lin Heung Tea House - and every one of these businesses and their culinary heritage deserves to be protected.
How Taste of Place Helps Protect Culinary Heritage
Storytelling
Taste of Place is built to support storytelling that honors people, place, and tradition, placing meaning ahead of trends or promotion.
Visibility
The platform is intended to bring greater visibility to overlooked regions, communities, and makers whose foodways are often underrepresented.
Support
By connecting stories with people who care, Taste of Place aims to encourage support for local food cultures and the livelihoods behind them.
Built on Global Expertise
Taste of Place is powered by the World Food Travel Association, the world’s leading authority on food and beverage tourism.
For more than 25 years, WFTA has worked with destinations, governments, businesses, and communities worldwide to champion food cultures rooted in place, heritage, and authenticity.
Taste of Place applies this expertise to a broader public platform, making culinary heritage visible, valued, and worth protecting.
How You Can Be Part of It
Support the Platform
Contribute to the work of documenting and protecting culinary heritage through donations and patron support.
Join the Alliance
Organizations, destinations, and businesses can collaborate with Taste of Place more formally to support culinary heritage in meaningful ways.
Nominate People or Places
Help surface food traditions, makers, and communities that deserve recognition.
Why We're Building Taste of Place
Culinary heritage is carried by people, shaped by place, and sustained through everyday practice. Yet many of these traditions remain unseen, undervalued, or misunderstood.
Storytelling helps protect culinary heritage by making it visible, by giving context to what is grown, prepared, and shared, and by recognizing the people and communities behind it. When stories are told with care and respect, they build understanding, appreciation, and connection.
At Taste of Place, storytelling is not about trends or promotion. It is about preserving meaning, strengthening identity, and ensuring that culinary heritage remains a living part of the future.
Culinary heritage endures - when people choose to protect it.
Every place has a taste. Every tradition has a story.
By choosing to see, share, and support culinary heritage, Taste of Place helps to ensure that it remains a living part of the future, not just a memory of the past.
About Us
The Taste of Place Movement is powered by the World Food Travel Association (WFTA), the world’s leading authority on food and beverage culture. For more than 25 years, we have helped destinations, businesses, and professionals protect their unique culinary heritage. Through Taste of Place, we extend this mission to everyone, inspiring communities, consumers, and partners worldwide to safeguard the flavors that make each place special.
