PROTECT YOUR TASTE OF PLACE
A global movement powered by the World Food Travel Association to protect food traditions,
celebrate local makers, and preserve culinary identity worldwide.
And leave your culinary legacy for future generations.
When We Lose a Taste of Place, We Lose a Piece of Ourselves
Every community has its own Martha Lou's Kitchen, Panificio Arrigoni or Lin Heung Tea House — and every one of these businesses and their culinary heritage deserves to be protected.
Join the Taste of Place Movement
We are working to protect and promote the world’s culinary heritage —
because food is more than sustenance. It’s memory, identity, and belonging.
To do our important work, we need your help.
Your annual pledge helps preserve traditional foodways and support local producers worldwide.
WE PROTECT LOCAL CULINARY HERITAGE BY:
- Documenting food traditions before they vanish
- Giving visibility to the makers behind them
- Connecting eaters, travelers, and communities
- Encouraging responsible tourism and local pride
How We'll Do This - Together
Today, we’re in our foundation phase —
identifying where food heritage is most at risk and building the global platform that will launch in 2026.
Follow our progress on our Movement timeline.
Join as a Supporter
Be part of a global community that believes food is culture — and worth protecting. Your annual pledge helps safeguard traditional foodways, support local producers, and celebrate the flavors that make every place unique.
For less than the cost of one meal out, you can help preserve culinary heritage around the world — ensuring that authentic flavors, recipes, and stories are never lost.
💛 Suggested donation: US $24 per year. Your support funds real impact: documenting local food traditions, highlighting underrepresented communities, and building the world’s first global home for culinary culture.
A nonprofit initiative powered by the World Food Travel Association.
Your Support Means that You Agree to
Our Declaration for the Preservation of Culinary Heritage
All members, supporters and partners join under the Declaration for the Preservation of Culinary Heritage.
By signing, we agree that:
Culinary heritage is a vital part of cultural identity and community pride.
Traditional foodways, local ingredients, and artisanal knowledge are irreplaceable resources.
These traditions are increasingly at risk due to globalization, climate change, industrial agriculture, and mass tourism.
Governments, tourism offices, cultural institutions, and communities share the responsibility to safeguard this heritage.
Together, we commit to preserving and promoting culinary traditions in ways that respect culture, support small producers, and strengthen community resilience.
This declaration ensures that every participant - whether national or local - is united by the same values.
For Businesses
Local flavor starts with you. From family-run restaurants to small-scale producers and neighborhood markets, businesses like yours keep culinary culture alive every day.
Taste of Place gives visibility to people and products that reflect the true character of their community, not just what’s trendy, but what’s authentic.
When our platform launches, you’ll be able to showcase your story to people around the world who value genuine taste and tradition. For now, join as a supporter and stand with us as we build something that will shine a light on businesses like yours.
🌿 Join as a Supporter Today
(We’ll notify you as soon as business memberships open.)
For Governments & NGOs
Culinary heritage is part of cultural identity, community pride, and sustainable development. Yet in many regions, these traditions are disappearing faster than they can be protected.
By supporting the Taste of Place Movement, your organization helps safeguard this invaluable heritage. Together, we can give visibility to local producers, empower communities, and ensure that cultural and culinary diversity remain strong for future generations.
Founding supporters help shape the direction of the movement and will be recognized as early champions of a global effort to protect the world’s culinary culture.
🌍 Become an Institutional Supporter
Founding partners help ensure their regions are represented when the global platform launches.
To discuss partnership opportunities, please
contact us directly.
About Us
The Taste of Place Movement is powered by the World Food Travel Association (WFTA), the world’s leading authority on food and beverage culture. For more than 25 years, we have helped destinations, businesses, and professionals protect their unique culinary heritage. Through Taste of Place, we extend this mission to everyone, inspiring communities, consumers, and partners worldwide to safeguard the flavors that make each place special.
Contributions from people and companies based in the USA are tax deductible (we are a 501-c-3 nonprofit).
Contributions from elsewhere may be considered a marketing expense for your business.
