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Developed by the World Food Travel Association to recognize, protect, and celebrate the culinary heritage that gives every place its identity.
Origin and context
Culinary heritage is disappearing faster than it can be documented. Globalization, tourism, and industrialization put local food cultures at risk, not through malice, but through neglect.
Recipes, rituals, markets, and local knowledge disappear before they are written down. Once lost, they are lost.
Declaration-first. You join by committing, not by subscribing.
The organization behind the movement
The world’s leading authority on food and beverage tourism. Since 2001, developing the standards, research, and programs that help destinations and travelers engage with food culture responsibly.
Taste of Place is the WFTA’s most ambitious initiative, a declaration-first movement to put culinary heritage on the global agenda.
2001
Founded
Over two decades building standards for responsible food tourism.
Global
Reach
Members, partners, and research across dozens of countries.
Taste of Place
Flagship initiative
A culmination of 25+ years of knowledge and experience, brought together to solve a global problem.
What we are building
Where this is going
Culinary heritage is disappearing faster than it can be documented. Globalization, tourism, and industrialization put local food cultures at risk, not through malice, but through neglect.
Now · Active
1
Signatories, Alliance Partners, and the public commitment everything else is built on.
ActiveComing · Stage 2
2
Stories, makers, markets, dishes, destinations, and experiences, powered by the Stage 1 community.
In developmentLong view
∞
Built to document and protect the world’s food cultures, and to outlast any single organization.
The goalYou join by committing, not by subscribing.
You join by committing, not by subscribing.
You join by committing, not by subscribing.
You join by committing, not by subscribing.
You join by committing, not by subscribing.
You join by committing, not by subscribing.